Regardless of how well prepared you are to do business or how well defined your business plan is, if the people in your company -- from stock person to manager -- are not Turned On and Excited, your customers won't be either.

The promise that does just a little better than your competition can create disappointing, sometimes tragic results in these tumultuous times. This "Business Adventure™" is about breaking free of commonalties to achieve stunning results! It is about focusing on each customer moment of truth and doing one more thing to not only please each customer but excite them enough to want to come back to your business again and again.

We will examine Turned On and Excited companies and what they are doing to excel and shine in their customer's eyes... and hearts. You'll learn their strategies and strengths and how they developed these positions. You'll hear it as you have never heard it before with strategies you can use immediately to create a positive impact on your customers.

We'll also feature Turned On and Excited store associates who know how to excite their customers and add to an attractive bottom line. You'll learn what these associates do to build long lists of loyal clients. You'll hear their thoughts, insights, and how they surpass what their customers expect -- you'll learn how your associates can do the same!

This unique and dynamic program will give you a plan of action and a plan to use what you've learned quickly and effectively. And when you begin to implement what you learned, you'll create a Turned On and Excited culture that will thrill customers and associates alike!